For additional registration information, contact:
Quality Svcs Manager
Center for Digital Education
800-940-6039 ext. 1355
lbrunner@centerdigitaled.com
New! Education Technology Market Watch – Beyond the Beltway for K-12 and Higher Education
Join us for a unique opportunity to gain critical insight into the education IT market: Education Technology Market Watch – Beyond the Beltway for K-12 and Higher Education!
At this must-attend market briefing, you will hear from K-12 and higher education CIOs and technology leaders on current and future IT plans, programs and new initiatives.
The 2012 selling season is off and running. Education is a true vertical market for technology. To ensure the best return for your sales and marketing efforts, a targeted, strategic approach is vital. We will help you know what is happening in the education arena and will highlight opportunities and emerging trends that are important for you and your company to know.
In 2012, K-12 school districts and higher education institutions are expected to spend $19.8 billion on IT products and services.
This event will be back-to-back with our annual Beyond the Beltway event. Special discount pricing for attending both events is available.
Registration Fees
Note: If you are not sure whether or not you belong to one of the discounted groups, or if you have any questions regarding registering for this event, please contact Liese Brunner before registering: 800.940.6039 ext. 1355 or lbrunner@centerdigitalgov.com.
Registration by credit card only; no billing.
*Members $245
Non-members $345
Education (public sector only) $95
*Members COMBO BTB and Education Market Watch $595
Non-members COMBO BTB and Education Market Watch $695
*Center for Digital Education and TechAmerica members and Government Technology advertisers.

LUNCH KEYNOTE: Karen Cator, Director of the Office of Educational Technology
Karen Cator is the director of the Office of Educational Technology at the U.S. Department of Education. She has devoted her career to creating the best possible learning environments for this generation of students. Prior to joining the department, Cator directed Apple's leadership and advocacy efforts in education. In this role, she focused on the intersection of education policy and research, emerging technologies and the reality faced by teachers, students and administrators.
Cator joined Apple in 1997 from the public education sector, most recently leading technology planning and implementation in Juneau, AK. She also served as special assistant for telecommunications for the Lieutenant Governor of Alaska. Cator holds a Masters in school administration from the University of Oregon and Bachelors in early childhood education from Springfield College. She is the past chair of the Partnership for 21st Century Skills and has served on several boards, including the Software & Information Industry Association – Education.

Brian Cohen, Associate Vice Chancellor for Technology / University CIO, City University of New York (CUNY)
Brian Cohen joined The City University of New York as its CIO in December 2001. As associate vice chancellor for technology and university CIO, Cohen directs the Office of Computing and Information Services, which supports the enterprise IT needs of the university and houses its data center. He is also responsible for developing the university's technology strategy and providing leadership and direction with respect to the operation of CUNY's technology systems, core business applications, voice and data networks, IT security, data center operations and the implementation of the university's enterprise resource planning project (CUNYfirst). Cohen has taken multiple steps to ensure that CUNY has state-of-the art, cost-effective technology in areas as disparate as student registration to emergency management.

John Connolly, Education Technology Director, Chicago Public Schools, IL
John Connolly serves as the education technology director for the Chicago Public Schools. In his role, he manages and coordinates the instructional technology initiatives for the third largest district in the U.S. This includes technology integration programs such as the nationally known iPad implementation, innovative technologies, digital media, video conferencing, professional development, online learning, Internet safety and grant opportunities. His passion and innovation for using technology to transform teaching and learning has been recognized by the U.S. Department of Education. John has 11 years experience with enterprise-wide technology solutions and served as a consultant for Cleveland, Columbus and Wichita school districts prior to joining CPS.

Jhone Ebert, Chief Technology Officer, Clark County School District, NV
Jhone Ebert has served students and staff of the Clark County School District, NV, the nation’s fifth largest school district, for over 20 years. She is drawing on her experience in curriculum and educational technology leadership as the district embarks on major reforms in technology integration and blended learning and her vision continues to drive educational reform. Ebert believes that handheld devices are probably the most valuable classroom tools because she feels that students learn best when they have a device in their own hands. Under her leadership, the district was able to wrap up its first full year of a bring-your-own-device initiative in one of the high schools.

Cleon Franklin, Director of Instructional Technology, Memphis City Schools, TN
As director of Instructional Technology for Memphis City Schools, TN, Cleon Franklin is directly responsible designing, implementing and monitoring the district’s plan for instructional technology. This includes choosing instructionally appropriate hardware and software solutions, coordinating the Mid-South Regional Technology Conference and providing quality professional learning opportunities for classroom and virtual school teachers, librarians/media specialists, school administrators and district administrators in effective technology integration. As an educator of 15 years, Franklin has served as teacher, assistant principal and principal and, throughout his career, has consistently supported technology integration. He holds a dual Bachelor’s degree in Industrial Engineering Technology and Technology/Mathematics Education, Master’s degrees in Educational Research and Urban School Administration and is completing his doctoral studies in Instructional Design & Technology.

Matt Lawson, Director of Enterprise Services, Virginia Community College System
Matt Lawson has been an information technology professional for 14 years, all focused in support of higher education. He joined the Virginia Community College System (VCCS) in 2003, and serves as director of Enterprise Services. During his time with VCCS, Lawson served as interim vice president for Information Technology at Thomas Nelson Community College, one of the VCCS member institutions. He leads a team that runs the enterprise infrastructure for VCCS’s half-million students and work force participants. This infrastructure includes the largest private education network in Virginia, data centers and scalable, private cloud computing environments that provide a basis for SaaS-based services used by all community college students in Virginia.
Rick E. Ruth, Ph.D., Vice President, Information Technologies and Services, Shippensburg University
Dr. Rick Ruth was named vice president for Technology and Library Services at Shippensburg University in June 2002. Dr. Ruth, who will soon complete his 30th year at Shippensburg, has served in other roles as well. He served as interim provost and vice president for Academic Affairs from February 2005 to March 2008 and from August 2000 to June 2002. He also served seven years as associate provost for Academic Planning and Resources Management. From 1982 to 1993, Dr. Ruth was a member of the Mathematics and Computer Science Department, where he taught courses at both the undergraduate and graduate levels.
Draft timing outline to assist with travel planning:
8:00 a.m.
Registration and Continental Breakfast
9:00 a.m.
Welcome and Introductions
9:15 a.m.
Education Market Forecast 2012
9:45 a.m.
Higher Education Update and Outlook
This panel will feature IT leaders representing large higher education campuses and systems. Panelists will give the audience a comprehensive overview of the issues at hand and upcoming opportunities in these large higher education institutions.
10:45 a.m.
Break
11:15 a.m.
K-12 Update and Outlook
This panel will feature IT leaders representing large K-12 organizations. Panelists will give the audience a comprehensive overview of the issues at hand and upcoming opportunities in these large institutions.
12:30 p.m.
Lunch
1:00 p.m.
Lunch Keynote: Karen Cator, Director, Office of Educational Technology, Department of Education
The Office of Educational Technology (OET) is located in and supports the Office of the Secretary. OET provides leadership for powering education at all levels of learning with technology. OET develops national educational technology policy and ensures that department programs take advantage of the productivity and learning opportunities
technology can provide. OET supports the department's mission and the President's and Secretary's priorities by leveraging the best modern technology to support:
1:45 p.m.
CIO Roundtable
This will be a final opportunity for the audience to ask any and all questions to all IT leaders speaking at this event.
3:00 p.m.
Closing Remarks
3:10 p.m.
Closing Reception
4:30 p.m.
End
Room Reservations
Room rate: $289 per night
Parking (subject to change without notice)